Hotjar Review

Heatmaps, Recordings, and Feedback for Enhanced User Experience

Heatmaps

Hotjar's Heatmaps offer a visual representation of user interactions on web pages. This feature shows where users click, move, and scroll, enabling website owners to identify areas of friction and optimize their sites for better conversion rates. It also helps in pinpointing what captures users’ attention and what elements are overlooked, thus aiding in quick wins for website improvement.

Recordings for User Journey Insights

The Recordings feature allows you to see your website through the eyes of your customers. Watching full user journeys helps in identifying and addressing issues swiftly. This tool is instrumental in uncovering hidden problems and provides a comprehensive view of user interactions, which can be used to find new ways to improve the site and fix bugs efficiently.

Feedback for Real-Time User Insights

Hotjar's Feedback tool enables direct user engagement. It allows website owners to gather real-time feedback on various aspects such as campaigns, site pages, or product features. This feedback is vital in understanding user frustrations, collecting new ideas, identifying underperforming pages, and adding context to make more confident decisions.